Jamaica Observer Media Group - Brand Manager, Radio Station

Kingston, Jamaica

Full Time

Media

Manager/Supervisor

Brand Manager, Radio

The Brand Manager is responsible for developing and executing the branding strategy of the radio stations to enhance their market presence, audience engagement, and competitive positioning.
This role requires a creative and strategic thinker who can lead branding initiatives, oversee marketing campaigns, and ensure consistent brand messaging across all platforms.

Duties and Responsibilities:

Develop and implement comprehensive branding strategies to elevate the station’s identity and market share.
Manage sponsorship negotiations for internal and external events
Lead creative concept development for on-air campaigns, events, sponsorships, and promotional activities.
Collaborate with programming, marketing, sales, and digital teams to ensure brand consistency.
Conduct market research to understand audience preferences, trends, and competitor positioning.
Oversee the creation and delivery of marketing content, including advertising, social media, and promotional materials.
Manage branding budgets and coordinate with external agencies or vendors.
Monitor brand performance through analytics, surveys, and feedback, adjusting strategies as needed.
Lead brand initiatives to build strong community relationships and enhance listener loyalty.
Stay current with industry trends and innovative branding techniques.
Foster strong relationships with external partners/vendors, advertisers, readers, and media outlets.
Assist with activations for outside broadcasts, events, and special projects
Manage all contra, both internal and external.
Work closely with the Marketing team to ensure cohesive planning, activations, and outcomes.

Qualifications and Experience

Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s preferred.
3+ years of experience in branding, marketing, or media, preferably within the radio and media sectors.
Strong understanding of radio broadcasting, traditional media, media sales, and digital marketing.
Excellent leadership, communication, and project management skills.
Creative mindset with a strategic approach to brand development.
Proficiency in marketing analytics tools and social media platforms.

Preferred Attributes:

Passion for radio and media entertainment.
Ability to work in a dynamic, fast-paced environment.
Strong network within the media and advertising industry.

Please note that only shortlisted people will be contacted. Thank you for your application!

Apply for this position

Required*

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Do you have at least 3+ years of experience in branding, marketing, or media, preferably within the radio and media sectors?*

Have you garnered at least a Bachelor’s Degree in Marketing, Communications, Business, or related field?*

A strong understanding and exposure of radio broadcasting, traditional media, media sales, and digital marketing.*

This notice is provided by Enterprise by IR in accordance with the Data Protection Act of Jamaica. It explains how we collect, use, and disclose your personal information when you apply for a job with us.

The Company collect personal information from you during the job application process, which includes:
Your contact details (name, email address, phone number), Employment history, qualifications, educational background, References, Information you provide in your CV, cover letter, or additional application materials, Demographic information (including nationality, visa/work permit status (if applicable), Interests and hobbies and Licenses or certifications.

The Company uses your personal information for the following purposes:
To assess your suitability for the job you applied for, To contact you regarding your application, To verify your information and qualifications and To comply with legal and regulatory requirements related to recruitment

We may share your personal information with the following parties:
Third-party companies seeking candidates for the vacancy, Background check providers (subject to your consent) and Government agencies if required by law.

The Company takes steps to ensure the security of your personal information. Your information in a secure environment and use appropriate technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or destruction.

Under the Data Protection Act, you have certain rights regarding your personal information which can be found at https://www.islandroutes.com/terms-and-conditions.

The Company may update this notice from time to time and will post changes on our website.

If you have any questions about this notice or your privacy rights, contact us at [email protected] and [email protected].

You are not obligated to provide any information you are not comfortable sharing. However, not providing certain information may affect your application.*

Human Check*

Submit Application

Thank You For Your Interest In Joining The Team!

#LetTheJourneyBegin

Jamaica Observer Media Group - Brand Manager, Radio Station

Apply for this position