ATL Automotive - Product Specialist
Kingston, Jamaica
Full Time
Sales and Customer Service
Entry Level
Product Specialist
A dynamic, self-motivated, passionate individual with a great team ethos and driven mentality. You’re a go-getter, someone with a thirst for not only meeting your objectives but exceeding them, and a thirst for knowledge and experience. You’re proud to represent one of the best automotive brands in the world, and it shows.
A dynamic, self-motivated, passionate individual with a great team ethos and driven mentality. You’re a go-getter, someone with a thirst for not only meeting your objectives but exceeding them, and a thirst for knowledge and experience. You’re proud to represent one of the best automotive brands in the world, and it shows.
Overview:
As Product Specialist, KIA, your primary role is to deliver an unmatched experience to our internal and external customers at KIA standards, whilst consistently achieving your sales and customer service targets.
You will always exhibit an astute understanding of the KIA brand, its products, services, and customers, as well as displaying the ability to deliver exceptional customer service in an organized and proactive manner.
Task Breakdown:
You will always exhibit an astute understanding of the KIA brand, its products, services, and customers, as well as displaying the ability to deliver exceptional customer service in an organized and proactive manner.
Task Breakdown:
Who You Are…
- Ensuring that the highest levels of brand representation for both ATL and KIA are displayed and represented at all times in all areas.
- Organise and maintain the showroom, updating the silent salesmen's material where necessary, keeping the display updated on a regular basis.
- Maintain a tidy workstation, along with all customer interactive areas of the showroom.
- Attending regular meetings with the managers of each department.
- Attend and contribute to monthly Team meetings for the dealership.
- Attend and contribute to quarterly staff meetings for the dealership.
- Play a role in ensuring full compliance with the company’s standards for the opening and closing dealership daily.
- Support the marketing team with the development of campaigns, proactively suggesting ideas to drive sales and brand awareness.
- Ongoing monitoring of the showroom facility and alerting the SC to ensure any maintenance work is completed in a timely manner.
- Consistently stay up to date with product knowledge and Training.
- Work with the marketing team to keep the web and price ladder pricing, and stock information updated at all times.
Sales and Customer Service Focus:
- Support the sales team in the achievement of both new and used vehicle sales targets.
- Active participation in regular prospecting evenings as determined by the HOB, SM, or Group Sales and Marketing Director.
- Immediate (i.e., less than 5 mins), consistent, and expert response to online lead submissions.
- Proactive and creative generation of test drives and CitNow opportunities in line with KPIs through consistent prospecting via telephone, email, social media, and face-to-face.
- Complete understanding and adherence to the KIA sales process.
- Participate in daily team meetings to discuss any challenges in your work, asking for support where necessary.
- Ongoing maintenance of the CDK CRM system.
- Maintain a high level of product knowledge along with a detailed understanding of all current ATL and KIA marketing programmes.
- Proactively research competitor activity and proactively suggest ways of responding where necessary.
- Ongoing monitoring of sales promotion items and brochures, working with the HOB and marketing division to order more where necessary.
- Ensure that the location’s demo fleet is maintained to the highest standards at all times.
- Organise and maintain the new vehicle showroom and used car display, updating point-of-sale material where necessary.
- Analyse all customer enquiries, exploring all aspects of their social, occupational, and financing needs, logging in CDK CRM where possible.
- Undertake an enthusiastic presentation of the vehicle in the showroom or other suitable location.
- Ensure the customer is appropriately re-contacted during the lifetime ownership of the vehicle as defined by the CRM system.
- Engage service customers daily to increase test drive and trade-in opportunities.
- Support the sales team to execute a memorable handover process for each customer.
- Provide a pressure-free, expert experience to every customer.
- Effective collection of customer data to enhance the CRM system.
- Work with the SC to monitor the customer experience by reviewing feedback received from customers and making the necessary recommendations or changes.
- Full adherence to KIA’s Customer Satisfaction processes, guidelines, and bonus targeting requirements.
- Play an active role in the improvement of the customer experience.
Qualification and Experience Required:
- High level of professionalism, integrity, and proactivity.
- Excellent organization and time management skills.
- Excellent reporting and communication skills.
- Self-starter but with the ability to work as part of a team and deliver results based on clear instructions.
- Ability to quickly integrate oneself into the fabric of the company, its Unbeatable ethos, and its team members – helps keep department and company morale high.
- Proven experience in a similar field.
Please Note: Only Shortlisted Candidates Will Be Contacted. Thank You For Your Applications!
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